Templates

60 templates you can use tomorrow.

Free post templates across 12 industries. Copy, replace the bracketed variables with your specifics, and schedule. If you're a ManageSM customer, use them right inside the composer with one click.

Coffee shops 5 Restaurants 5 Hotels & B&Bs 5 Marketing & PR agencies 5 Gyms & studios 5 Direct-to-consumer brands 5 Realtors & brokerages 5 Law firms & consultants 5 Non-profits & causes 5 Software & startups 5 Founders & creators 5 Local shops & boutiques 5

Cafés & coffee

Coffee shops · 5 templates

New drops, seasonal drinks, morning drops, weekend features.

New coffee drop announcement

Launch a new bean or blend

IGXFB

New drop: [BEAN NAME] from [ORIGIN]. Notes of [NOTE 1], [NOTE 2], [NOTE 3]. Pre-orders [DATE] at [TIME] — we made [QUANTITY] bags.

Variables: BEAN NAME, ORIGIN, NOTE 1, NOTE 2, NOTE 3, DATE, TIME, QUANTITY

Timing: Publish 3 days before the drop, 7am local.

#specialtycoffee#coffeeroaster

Morning open

Daily good-morning post

IGX

Doors open. [WEATHER LINE — one sentence]. What can we make you? ☕

Variables: WEATHER LINE

Timing: Automated daily post via saved template + queue slot.

Weekend feature

Highlight a special item on the weekend

IGFB

This weekend only: [ITEM NAME]. [ONE-LINE DESCRIPTION]. [PRICE]. First-come, first-served.

Variables: ITEM NAME, ONE-LINE DESCRIPTION, PRICE

Barista spotlight

Introduce your team members to the community

Meet [NAME], your [SHIFT] barista. [ONE FUN FACT]. Favourite drink to make: [DRINK]. Say hi next time you're in.

Variables: NAME, SHIFT, ONE FUN FACT, DRINK

#baristalife#coffeeshoplife

Coffee tip Tuesday

Educational content that builds authority

IGTH

Coffee tip: [ONE-LINE TIP]. Why it matters: [ONE-LINE REASON]. Try it with our [BEAN NAME] this week.

Variables: ONE-LINE TIP, ONE-LINE REASON, BEAN NAME

Timing: Tuesday, 10am local.

Restaurants

Restaurants · 5 templates

Menu specials, chef features, reservations, seasonal menus.

Daily special

Drive walk-ins with today's feature

IGFB

Today's special: [DISH NAME]. [ONE-LINE DESCRIPTION]. [PRICE]. Available until we run out (usually [TIME]).

Variables: DISH NAME, ONE-LINE DESCRIPTION, PRICE, TIME

Timing: 10am local, every day.

Chef's story

Build personal connection to your kitchen

Chef [NAME] on tonight's special: "[QUOTE — 2 sentences on inspiration or technique]." [DISH NAME] is on the menu tonight.

Variables: NAME, QUOTE, DISH NAME

Reservation nudge

Fill weeknight tables

IGFBX

Tuesdays are quieter. Book a table this week and get [PERK — e.g. a free glass of wine]. [BOOKING LINK IN BIO].

Variables: PERK

Timing: Monday morning.

Seasonal menu launch

Announce a menu refresh

IGFB

Our [SEASON] menu is here. [3-4 STANDOUT DISHES]. Reservations open now.

Variables: SEASON, 3-4 STANDOUT DISHES

#seasonalmenu#farmtotable

Behind the scenes

Humanise your operation

IGTH

6am at [RESTAURANT NAME]. Prep in progress. [ONE-LINE DETAIL — what's cooking, arriving, or being made]. See you at [OPENING TIME].

Variables: RESTAURANT NAME, ONE-LINE DETAIL, OPENING TIME

Hospitality

Hotels & B&Bs · 5 templates

Rate drops, seasonal packages, local guides, guest-photo features.

Off-peak rate promotion

Fill mid-week rooms in shoulder seasons

IGFBLI

Mid-week getaway — [DATE RANGE]. [NUMBER] nights from [PRICE] per room, including [WHAT'S INCLUDED]. Booking link in bio.

Variables: DATE RANGE, NUMBER, PRICE, WHAT'S INCLUDED

Timing: 6 weeks before check-in window, then again 2 weeks before.

Local guide series

Recommend local spots to guests + build SEO

IGFB

Ten minutes from us: [PLACE NAME]. [ONE-LINE WHY IT'S WORTH IT]. Go [DAY/TIME] to avoid the crowd. Ask us for the map at check-in.

Variables: PLACE NAME, ONE-LINE WHY IT'S WORTH IT, DAY/TIME

#localguide#visit

Guest-photo repost

User-generated content with permission

📸 by @[HANDLE] — thank you for staying with us. Tag us next time and we might feature you too.

Variables: HANDLE

Seasonal package

Sell a themed package with defined value

IGFBPI

[SEASON] Package: [NUMBER] nights + [WHAT'S INCLUDED]. From [PRICE] per couple. Available [DATE RANGE]. Book direct for the best rate.

Variables: SEASON, NUMBER, WHAT'S INCLUDED, PRICE, DATE RANGE

Last-minute booking

Move unsold weekend inventory

IGFBX

Last-minute weekend deal: [PERCENT]% off [DATE(S)]. Direct bookings only. Link in bio — usually gone by [DAY].

Variables: PERCENT, DATE(S), DAY

Timing: Thursday 4pm for Friday check-in.

Agency

Marketing & PR agencies · 5 templates

Case studies, opinion posts, hiring, client wins.

Case study teaser

Attention → link to full case study

LIX

How we took [CLIENT] from [BEFORE METRIC] to [AFTER METRIC] in [TIME PERIOD]. The three things that moved the needle → [LINK]

Variables: CLIENT, BEFORE METRIC, AFTER METRIC, TIME PERIOD, LINK

Timing: Tuesday or Wednesday, 10am local.

Contrarian opinion

Establish point of view

LIX

Unpopular opinion: [YOUR OPINION].

Here's what everyone gets wrong: [THE COMMON TAKE].

Here's what actually works: [YOUR TAKE — 2-3 SENTENCES].

Agree or disagree?

Variables: YOUR OPINION, THE COMMON TAKE, YOUR TAKE — 2-3 SENTENCES

We're hiring

Attract talent from your network

LIX

We're hiring a [ROLE]. Based in [LOCATION or REMOTE]. Working on [WHAT THE ROLE DOES]. If you love [SPECIFIC THING], talk to us: [LINK].

Variables: ROLE, LOCATION or REMOTE, WHAT THE ROLE DOES, SPECIFIC THING, LINK

Team member win

Celebrate the team while showing culture

[NAME] just [ACCOMPLISHMENT]. [ONE SENTENCE OF DETAIL]. This is why we love working with them.

Variables: NAME, ACCOMPLISHMENT, ONE SENTENCE OF DETAIL

New client welcome

Share momentum + name new clients

New partner: [CLIENT NAME]. We'll be leading [WHAT YOU'RE DOING]. [ONE SENTENCE ON WHY THIS MATTERS TO YOU]. Welcome to the team.

Variables: CLIENT NAME, WHAT YOU'RE DOING, ONE SENTENCE ON WHY THIS MATTERS TO YOU

Fitness & wellness

Gyms & studios · 5 templates

New class announcements, member spotlights, tips, offers.

New class on the schedule

Get first-timers to try a new class

IGFB

New on the schedule: [CLASS NAME] with [INSTRUCTOR]. [FREQUENCY]. First class is [DATE] — book via the app. [DIFFICULTY LEVEL] friendly.

Variables: CLASS NAME, INSTRUCTOR, FREQUENCY, DATE, DIFFICULTY LEVEL

Member spotlight

Social proof + community building

Meet [MEMBER NAME]. [WHAT THEY DO OUTSIDE THE GYM]. Joined us [TIME PERIOD] ago. Favourite workout: [WORKOUT]. Their tip for anyone starting: "[QUOTE]."

Variables: MEMBER NAME, WHAT THEY DO OUTSIDE THE GYM, TIME PERIOD, WORKOUT, QUOTE

Weekly form tip

Value-first content

This week's form tip: [EXERCISE]. Three things to check: (1) [CUE 1] (2) [CUE 2] (3) [CUE 3]. Video in the post.

Variables: EXERCISE, CUE 1, CUE 2, CUE 3

Community challenge

Drive weekly engagement

IGFB

[LENGTH]-week challenge starting [DATE]: [CHALLENGE NAME]. [ONE-LINE WHAT IT IS]. Sign up in the app — [PRIZE OR OUTCOME].

Variables: LENGTH, DATE, CHALLENGE NAME, ONE-LINE WHAT IT IS, PRIZE OR OUTCOME

Instructor Q&A

Humanise the team + build trust

IGFB

Get to know [INSTRUCTOR NAME]. Favourite music to teach to: [MUSIC]. Best pre-class snack: [SNACK]. Most misunderstood exercise: [EXERCISE]. Book their class in the app.

Variables: INSTRUCTOR NAME, MUSIC, SNACK, EXERCISE

E-commerce

Direct-to-consumer brands · 5 templates

Product launches, restocks, customer stories, sales.

Restock announcement

Alert waitlist + create urgency

IGXFB

Back in stock: [PRODUCT NAME] in [COLOUR/SIZE]. Sold out in [PREVIOUS TIME]. Shop the link in bio — we made [QUANTITY].

Variables: PRODUCT NAME, COLOUR/SIZE, PREVIOUS TIME, QUANTITY

Timing: 9am local on restock day. Follow up 24h later with remaining stock update.

Customer story

Social proof

"[QUOTE FROM CUSTOMER]" — [CUSTOMER FIRST NAME], [CITY]. Using [PRODUCT] for [USE CASE].

Variables: QUOTE FROM CUSTOMER, CUSTOMER FIRST NAME, CITY, PRODUCT, USE CASE

Sale kickoff

Announce a sale clearly and briefly

IGFBX

[SALE NAME] starts now → [DISCOUNT]% off everything. Ends [END DATE/TIME]. No code needed at checkout.

Variables: SALE NAME, DISCOUNT, END DATE/TIME

Product launch

Introduce a new item with story

IGFBPI

Introducing [PRODUCT NAME]. [ONE SENTENCE — the pitch]. Made with [MATERIAL / INGREDIENT / FEATURE]. Available now, [PRICE].

Variables: PRODUCT NAME, PITCH, MATERIAL / INGREDIENT / FEATURE, PRICE

#newarrival#newproduct

Behind the making

Show craft + build brand story

IGPI

How [PRODUCT NAME] gets made. [STEP 1 — one sentence]. [STEP 2]. [STEP 3]. That's why it takes [TIME] — and why it lasts.

Variables: PRODUCT NAME, STEP 1, STEP 2, STEP 3, TIME

Real estate

Realtors & brokerages · 5 templates

New listings, open houses, neighbourhood spotlights, market updates.

New listing

Announce a listing that just came on market

IGFBPI

New listing: [ADDRESS or NEIGHBOURHOOD]. [BEDS] bed / [BATHS] bath, [SQ FT] sq ft. Asking [PRICE]. [ONE STANDOUT FEATURE]. DM me for a private tour.

Variables: ADDRESS or NEIGHBOURHOOD, BEDS, BATHS, SQ FT, PRICE, ONE STANDOUT FEATURE

Open house

Drive attendance to a Saturday open

IGFB

Open house Saturday: [ADDRESS] · [TIME RANGE]. [BEDS] bed / [BATHS] bath at [PRICE]. Everyone welcome — bring a friend.

Variables: ADDRESS, TIME RANGE, BEDS, BATHS, PRICE

Timing: Thursday morning, then Friday afternoon.

Neighbourhood spotlight

Position yourself as the local expert

IGFB

[NEIGHBOURHOOD NAME] in one post: [PRICE RANGE]. Walk score [SCORE]. Best coffee: [PLACE]. Under-the-radar park: [PLACE]. Ask me about listings here.

Variables: NEIGHBOURHOOD NAME, PRICE RANGE, SCORE, PLACE

#neighbourhood#citylife

Monthly market update

Establish authority with data

LIFB

[CITY] [MONTH] market: [KEY METRIC 1]. [KEY METRIC 2]. [KEY METRIC 3]. What it means for buyers/sellers: [ONE SENTENCE]. Full report: [LINK].

Variables: CITY, MONTH, KEY METRIC 1, KEY METRIC 2, KEY METRIC 3, LINK

Timing: First Monday of the month.

Just sold

Show recent results

IGFBLI

Just sold: [ADDRESS or NEIGHBOURHOOD]. [OVER/UNDER] asking. [HOW LONG ON MARKET]. Congratulations to my clients — on to the next.

Variables: ADDRESS or NEIGHBOURHOOD, OVER/UNDER, HOW LONG ON MARKET

Legal & professional

Law firms & consultants · 5 templates

Case results, industry insights, hiring, team spotlights.

Plain-language explainer

Educational content that shows expertise

[LEGAL/BUSINESS TERM] in plain English:

[ONE-SENTENCE DEFINITION].

Why it matters to you: [ONE SENTENCE].

Common mistake: [ONE SENTENCE].

Questions? DM me.

Variables: LEGAL/BUSINESS TERM, ONE-SENTENCE DEFINITION, ONE SENTENCE

Case result (anonymised)

Build trust with recent wins

Recent result: represented a [CLIENT TYPE — anonymised] in a [MATTER TYPE]. Outcome: [OUTCOME — no specifics that could identify]. Takeaway for others in a similar spot: [ONE SENTENCE].

Variables: CLIENT TYPE — anonymised, MATTER TYPE, OUTCOME — no specifics that could identify, ONE SENTENCE

Team spotlight

Humanise the firm

Meet [NAME], our [ROLE]. Focus areas: [AREA 1, AREA 2]. Before this: [PREVIOUS ROLE OR BACKGROUND]. Their advice for [AUDIENCE]: "[QUOTE]."

Variables: NAME, ROLE, AREA 1, AREA 2, PREVIOUS ROLE OR BACKGROUND, AUDIENCE, QUOTE

Industry insight

Timely commentary on a change in your field

[RECENT CHANGE — e.g. new law, court decision, regulatory update].

What it changes: [ONE SENTENCE].

Who should care: [ONE SENTENCE].

What to do about it: [ONE SENTENCE].

Variables: RECENT CHANGE, ONE SENTENCE

Timing: Within 48 hours of the news.

We're hiring

Recruit through your network

We're looking for a [ROLE] to join our [PRACTICE AREA] team. [ONE SENTENCE ON THE FIRM'S CULTURE OR APPROACH]. [ONE SENTENCE ON WHAT MAKES THIS ROLE UNUSUAL]. Applications: [LINK].

Variables: ROLE, PRACTICE AREA, ONE SENTENCE ON THE FIRM'S CULTURE OR APPROACH, ONE SENTENCE ON WHAT MAKES THIS ROLE UNUSUAL, LINK

Non-profit

Non-profits & causes · 5 templates

Impact stories, donation drives, volunteer calls, milestones.

Impact story

Show donors where their money goes

IGFBLI

Because of you: [CONCRETE OUTCOME — e.g. 200 meals served, 12 families rehoused]. Meet [NAME OR ANONYMISED PERSON]: [SHORT STORY]. Your support made this possible.

Variables: CONCRETE OUTCOME, NAME OR ANONYMISED PERSON, SHORT STORY

Donation drive

Ask for donations with a clear target

IGFB

We're raising [GOAL] by [DATE] to [WHAT IT WILL FUND]. Every [AMOUNT] provides [SPECIFIC OUTCOME]. Donate: [LINK].

Variables: GOAL, DATE, WHAT IT WILL FUND, AMOUNT, SPECIFIC OUTCOME, LINK

Volunteer call

Recruit help for a specific event or ongoing need

IGFB

We need [NUMBER] volunteers for [EVENT/PROJECT], [DATE]. [ONE SENTENCE — what you'll do]. [ONE SENTENCE — why it matters]. Sign up: [LINK].

Variables: NUMBER, EVENT/PROJECT, DATE, ONE SENTENCE — what you'll do, ONE SENTENCE — why it matters, LINK

Donor / partner thank-you

Publicly recognise a supporter

IGLIFB

Thank you to [NAME OR ORG] for [WHAT THEY DID]. [ONE SENTENCE ON THE IMPACT]. If you'd like to help too: [LINK].

Variables: NAME OR ORG, WHAT THEY DID, ONE SENTENCE ON THE IMPACT, LINK

Milestone announcement

Celebrate a big anniversary or number

IGFBLI

[NUMBER] [WHAT]. That's [MILESTONE] of [YEARS / MONTHS / SUPPORTERS]. Thank you to everyone who made it possible. Here's what's next: [ONE SENTENCE].

Variables: NUMBER, WHAT, MILESTONE, YEARS / MONTHS / SUPPORTERS, ONE SENTENCE

SaaS & tech

Software & startups · 5 templates

Product updates, funding news, engineering blog, customer stories.

Product update

Announce a new feature

XLI

New in [PRODUCT]: [FEATURE NAME]. [ONE SENTENCE ON WHAT IT DOES]. [ONE SENTENCE ON WHY WE BUILT IT]. Rolling out to everyone this week.

Variables: PRODUCT, FEATURE NAME, ONE SENTENCE ON WHAT IT DOES, ONE SENTENCE ON WHY WE BUILT IT

Launch day

Ship-day announcement post

XLI

Today we're launching [PRODUCT OR VERSION]. [ONE SENTENCE PITCH]. [ONE SENTENCE — the differentiator]. Try it: [LINK].

Variables: PRODUCT OR VERSION, ONE SENTENCE PITCH, ONE SENTENCE — the differentiator, LINK

Customer story

Case study teaser with metric

LIX

[CUSTOMER NAME] used [PRODUCT] to [OUTCOME]. Numbers: [KEY METRIC]. How they did it: [ONE SENTENCE]. Full write-up: [LINK].

Variables: CUSTOMER NAME, PRODUCT, OUTCOME, KEY METRIC, ONE SENTENCE, LINK

Engineering hiring post

Recruit engineers by showing what you work on

LIX

Hiring: [ROLE], [LOCATION]. Working on [WHAT — 1 sentence]. The stack: [TECH]. What makes this role good: [ONE SENTENCE]. DMs open.

Variables: ROLE, LOCATION, WHAT, TECH, ONE SENTENCE

This week we shipped

Weekly changelog thread

XLI

This week at [COMPANY]:

→ [SHIP 1]
→ [SHIP 2]
→ [SHIP 3]

More in the changelog: [LINK].

Variables: COMPANY, SHIP 1, SHIP 2, SHIP 3, LINK

Timing: Friday afternoon.

Personal brand

Founders & creators · 5 templates

Lessons learned, work-in-progress, book recommendations, hot takes.

Lesson learned

Share hard-won insight

LIXTH

Something I got wrong for years: [MISTAKE].

What I do now: [FIX].

Why it works: [ONE SENTENCE].

Variables: MISTAKE, FIX, ONE SENTENCE

Work in progress

Build in public — share what you're making

XTH

Working on [PROJECT]. Current status: [ONE SENTENCE]. What's next: [ONE SENTENCE]. Anyone else built something like this?

Variables: PROJECT, ONE SENTENCE

Book / resource recommendation

Weekly reading list

LITH

Book I finished this week: "[TITLE]" by [AUTHOR].

One idea worth sharing: [ONE IDEA].

Who I'd recommend it to: [AUDIENCE].

Variables: TITLE, AUTHOR, ONE IDEA, AUDIENCE

Hot take

Spark discussion with a strong opinion

XTH

Unpopular take: [TAKE].

Here's why: [ONE-SENTENCE ARGUMENT].

Change my mind.

Variables: TAKE, ONE-SENTENCE ARGUMENT

Ask the audience

Get replies and prompt discussion

XLITH

Question for [AUDIENCE]: [SPECIFIC QUESTION]. Curious how others handle this — reply with your approach.

Variables: AUDIENCE, SPECIFIC QUESTION

Retail

Local shops & boutiques · 5 templates

Store hours, new arrivals, community events, sale kickoffs.

Holiday / seasonal hours

Announce hours changes clearly

IGFB

Hours this [HOLIDAY/SEASON]:

[DAY]: [HOURS]
[DAY]: [HOURS]
[DAY]: [HOURS]

See you soon.

Variables: HOLIDAY/SEASON, DAY, HOURS

New arrivals

Showcase what came in this week

IGFBPI

New in this week: [PRODUCT 1], [PRODUCT 2], [PRODUCT 3]. Full look in-store or DM to hold.

Variables: PRODUCT 1, PRODUCT 2, PRODUCT 3

Timing: Thursday.

Community event

Announce in-store events or workshops

IGFB

[EVENT NAME] on [DATE] at [TIME]. [ONE SENTENCE ON WHAT IT IS]. [FREE / TICKETED]. RSVP: [LINK OR IN-STORE].

Variables: EVENT NAME, DATE, TIME, ONE SENTENCE ON WHAT IT IS, FREE / TICKETED, LINK OR IN-STORE

Weekend sale

Move slower stock over a weekend

IGFB

This weekend only: [DISCOUNT]% off [WHAT'S ON SALE]. Friday to Sunday. In-store or online — no code needed at checkout.

Variables: DISCOUNT, WHAT'S ON SALE

Staff pick

Recommend product with a personal voice

IGFB

[STAFF NAME]'s pick this week: [PRODUCT]. Why they love it: "[QUOTE]." Come find them if you have questions.

Variables: STAFF NAME, PRODUCT, QUOTE

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