The blog opens with the launch.
We'd rather ship one honest post than a queue of filler. Here's what's in progress — outlines done, drafts underway.
In the queue
The 40 seconds that decide whether an agency stays or leaves
The switching cost isn't the tool, it's the client-approval link. What ours does differently, why it took two rewrites, and how we measured 'reviewer confusion' during testing.
Why we don't ship 'unlimited' anything
Unlimited plans sound generous. In practice they train customers to abuse limits and force us to bill them anyway when the abuse costs us real money. What we do instead.
A honest deconstruction of a Hootsuite migration
We migrated an agency from Hootsuite to ManageSM over four weeks. What broke, what didn't, and what we changed in the product because of it.
The activity log we don't have (yet)
Why we don't claim 'immutable audit log' on our security page, what a cryptographically-sealed log actually costs to build, and why we'll ship it anyway.
10 brands, 100 accounts, 1 spreadsheet — the origin story
The spreadsheet that started this. What it tracked. Why we thought a product would be a better answer. What we underestimated (a lot).
Best time to post is not what your tool tells you
The pattern we found across 8,000 client posts, why the 'best time' inside every scheduler is misleading, and how to actually find yours.
Building on the customer's terms — what one furious email taught us
The email that made us change how we handle token expiry across the board. Named permission granted, obviously.
Meanwhile, the changelog.
Until the blog opens, the closest thing to a running commentary on the product is the changelog — every release, in plain language, on the day it shipped.
Read the changelog →